The Temptations’ legacy in music is unparalleled, and their 1965 hit “It’s Growing” exemplifies why they remain one of the most celebrated groups in Motown history. Released on the album The Temptin’ Temptations, this track is a soulful anthem that captures the essence of love’s evolving nature through poetic lyrics, powerful vocals, and a mesmerizing instrumental arrangement. In this review, we’ll explore the album’s background, the instrumentation that defines the song, and its impact on listeners. Additionally, we’ll recommend a few similar pieces of music that align with the lush emotional depth and instrumental richness of “It’s Growing.”


The Album: The Temptin’ Temptations

Released in 1965, The Temptin’ Temptations is the third studio album by the iconic Motown group. The record is a testament to the early days of The Temptations’ rise to stardom, marking their evolution as artists while showcasing their ability to merge emotional storytelling with infectious grooves. Produced by the legendary Smokey Robinson, the album is packed with standout tracks such as “Since I Lost My Baby” and “You’ve Got to Earn It.” Each song demonstrates The Temptations’ vocal synergy and the instrumental brilliance characteristic of Motown’s famed house band, The Funk Brothers.

“It’s Growing” is a centerpiece of this album, both thematically and musically. It stands out not just for its lyrical depth but also for its energetic rhythm and layered harmonies, making it a quintessential track for fans of classic Motown and soul music.


A Breakdown of “It’s Growing”

At its heart, “It’s Growing” is a love song that describes how the protagonist’s affection deepens over time, likening it to physical growth through vivid imagery. The opening lines, “Like a snowball rolling down the side of a snow-covered hill”, immediately draw listeners into the expansive and ever-growing emotion that love can inspire.

Instrumentation and Sounds

The production of “It’s Growing” is a masterclass in Motown’s signature sound. Smokey Robinson and Ronald White co-wrote the song, bringing their expertise in crafting melodies that are both memorable and complex. The Funk Brothers’ instrumentation serves as the backbone of this piece of music, elevating it from a simple love ballad to a dynamic and vibrant composition.

  1. Guitar: The guitar work on “It’s Growing” is intricate yet understated, providing a rhythmic backbone that complements the song’s bouncy energy. The Funk Brothers employed a clean, bright tone that punctuates the verses, giving the song a sense of movement.
  2. Piano: A driving piano riff underscores much of the track, creating a lively interplay with the rhythm section. The piano adds a playful, almost conversational quality to the song, particularly during the bridges.
  3. Bass and Drums: James Jamerson’s basslines are the unsung hero of this track. His melodic approach to the bass provides a counterpoint to the vocals, weaving a rich tapestry of sound that locks in seamlessly with the drumbeat. The percussion, while subtle, adds just the right amount of drive to propel the song forward.
  4. Horns and Strings: The inclusion of horns in the chorus and outro provides a triumphant, celebratory feel that elevates the song’s emotional impact. The orchestral arrangement is carefully balanced, ensuring that the lush soundscape doesn’t overpower the vocals.

Vocals

David Ruffin’s lead vocals are the highlight of “It’s Growing.” His distinctive, raspy tone brings a raw sincerity to the lyrics, while the harmonies provided by Eddie Kendricks, Melvin Franklin, Otis Williams, and Paul Williams add depth and texture. The call-and-response dynamic in the chorus showcases the group’s ability to blend their voices seamlessly, a hallmark of their style.


Themes and Emotional Impact

The lyrical narrative of “It’s Growing” is simple yet profound, reflecting the universal experience of love that expands with time. The metaphorical language—comparing love to a growing snowball or a flame spreading across a forest—creates vivid imagery that resonates deeply with listeners. The upbeat tempo and vibrant instrumentation prevent the song from becoming overly sentimental, striking a perfect balance between emotional intensity and joyful exuberance.


Why “It’s Growing” Endures

Even decades after its release, “It’s Growing” remains relevant for its timeless themes, exceptional vocal performances, and masterful production. It captures the spirit of 1960s Motown, a period marked by innovation and creativity that redefined popular music. The song’s appeal extends beyond the era of its release, drawing in new generations of listeners who appreciate its artistry.


Listening Recommendations

For those who love “It’s Growing,” here are a few similar songs that capture the same emotional depth and instrumental richness:

  1. “My Girl” by The Temptations
    Another Smokey Robinson-penned hit, “My Girl” shares the same lush instrumentation and heartfelt lyrics that define “It’s Growing.”
  2. “Ain’t No Mountain High Enough” by Marvin Gaye and Tammi Terrell
    This duet features soaring vocals and a vibrant arrangement, making it a perfect companion piece.
  3. “Stop! In the Name of Love” by The Supremes
    With its dramatic instrumentation and emotional lyrics, this track offers a similar blend of storytelling and musicality.
  4. “Tracks of My Tears” by Smokey Robinson and the Miracles
    Another Motown classic, this song pairs poetic lyrics with a rich instrumental backdrop.
  5. “Let’s Stay Together” by Al Green
    Though slightly more contemporary, Al Green’s soulful hit captures the same sense of enduring love.

Final Thoughts

“It’s Growing” is more than just a song; it’s a piece of music that encapsulates the magic of Motown. From its evocative lyrics to its masterful instrumentation, the track showcases The Temptations at their best. Whether you’re a longtime fan or new to their catalog, this song—and the album The Temptin’ Temptations—deserves a spot in your collection. With its vibrant blend of guitar, piano, and heartfelt vocals, “It’s Growing” continues to inspire and uplift listeners, proving that great music truly stands the test of time.

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