In 1965, a powerful voice emerged from the streets of Pontypridd, Wales, shaking the music world to its core. That voice belonged to Tom Jones, and the song that propelled him to international fame was none other than It’s Not Unusual. Written by the talented duo Les Reed and Gordon Mills, the track was initially intended for singer Sandie Shaw. Yet, fate intervened, and it became the launchpad for Jones’ legendary career.
Released as his second single, It’s Not Unusual quickly climbed the charts, marking the first time Jones’ commanding vocals captured mass attention. In the United Kingdom, it soared to No. 1 on the UK Singles Chart, while across the Atlantic, it reached No. 10 on the Billboard Hot 100 and climbed as high as No. 3 on the Billboard Easy Listening chart. The song’s meteoric rise was not merely a matter of timing; it was a perfect storm of catchy melody, energetic performance, and Jones’ innate charisma.
A Horn-Laden Revolution
Musically, It’s Not Unusual stands out for its innovative use of horns. The brassy fanfare that opens the song immediately grabs attention, setting a jubilant, almost theatrical tone that would become a hallmark of Jones’ early hits. The horns, paired with Jones’ rich baritone and rhythmic piano accents, create a sound that is both playful and sophisticated. This sonic signature laid the groundwork for future classics like Thunderball and What’s New Pussycat?, songs that also leaned heavily on bold brass arrangements to complement Jones’ larger-than-life persona.
The song’s rhythm is infectious yet nuanced. Beneath the exuberant horn blasts, there’s a driving beat that makes the track instantly danceable. It’s a careful balance between showmanship and musicality, highlighting Jones’ ability to convey emotion while keeping listeners on their feet. The arrangement ensures that every performance feels alive, vibrant, and slightly unpredictable—mirroring the song’s thematic content.
The Lyricism of Love’s Unpredictability
At its heart, It’s Not Unusual is a song about the unpredictability of love. Its lyrics capture the mixed emotions of seeing someone you care for with another person. There’s jealousy, yes, but also a candid acknowledgment of love’s often confusing nature. The chorus, with its iconic refrain, encourages listeners to accept the highs and lows of romance, making the song relatable across generations.
The genius of the lyrics lies in their universality. While written in the context of personal longing, they resonate with anyone who has experienced love’s uncertain terrain. The song’s playful tone ensures that these emotions never feel heavy or melodramatic; instead, they come across as human, immediate, and, above all, catchy.
The Performance That Made Jones a Star
Tom Jones’ delivery of It’s Not Unusual is nothing short of masterful. His voice is confident yet approachable, powerful yet flexible. Each note is imbued with a sense of fun and flair, making the song feel like both a personal confession and a communal celebration. Watching Jones perform it—whether on television or in concert—is an experience in charisma. From his signature sharp suits to his commanding stage presence, Jones transformed a simple pop song into a full-blown performance event.
His ability to convey emotion without slipping into melodrama is remarkable. Listeners hear not just a singer but a storyteller, someone capable of making every heartbreak, every pang of jealousy, feel authentic and immediate. This magnetic performance quality helped cement his status not only as a pop star but as a cultural icon.
Cultural Impact and Legacy
Beyond chart performance, It’s Not Unusual became a defining anthem of 1960s pop. It encapsulated the era’s exuberance while setting a template for future pop hits that married strong vocal delivery with bold instrumentation. The song’s reach extended beyond the music charts—it became a staple of television appearances, dance halls, and even film soundtracks. Its influence can be seen in countless covers and adaptations, testifying to its enduring appeal.
Moreover, It’s Not Unusual marked a turning point in the career of Tom Jones. It showcased his ability to blend raw vocal talent with showmanship, a combination that would define his decades-long career. Subsequent hits built upon the formula of combining powerful vocals, energetic arrangements, and stage magnetism, but none have quite matched the original spark of this breakthrough single.
Visuals and Performances
Though the song was recorded in the mid-1960s, its visual legacy lives on. Vintage footage of Jones performing It’s Not Unusual reveals the energy and charm that helped propel him to stardom. His dynamic movements, coupled with the swinging brass and infectious rhythm, make each performance feel like a mini spectacle. The song’s video and televised performances reinforced his image as a consummate entertainer—one capable of capturing attention both with voice and presence.
Why “It’s Not Unusual” Still Matters
Decades later, It’s Not Unusual remains timeless. Its blend of lyrical relatability, musical innovation, and unforgettable performance has ensured that it continues to resonate with audiences around the world. Whether experienced on the radio, through a live performance, or in digital playlists, the song maintains the same spark that made it a sensation in 1965.
Tom Jones’ breakthrough hit is more than just a pop song—it is a celebration of love’s unpredictability, a showcase of musical creativity, and a masterclass in performance charisma. It remains an essential listen for anyone interested in understanding the evolution of popular music and the enduring power of a truly iconic artist.